Project: 'Thomas Cook'
Spraying of Logos
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In November 2002, smartart took
part in a bid for spraying logos onto the vertical tail of passenger
planes. The client was ’Thomas Cook’ / Condor.
The film stickers that had been used previously had not stood up
to the extreme demands of air travel. |
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We therefore considered using
special plane-coatings. The challenge was the logo itself:
apart from the text, this logo consists only of colour-fadings
and these are impossible to paint by the varnisher sprayer. |
| Thomas
Cook logo |
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Each artist was asked to
create 2 identical drafts of the logo to get an impression
of the feasibility and the reproducibility of the design.
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the first draft |
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These were discussed during a meeting
at the airport in Frankfurt. The three artists/ companies who had
fulfilled the requirements for the draft designs were invited along
to the meeting with the management and the Marketing-Director of
Condor. |
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After the feasibility of
this project had been established, a final draft of the
design was produced in a combined effort of all three artists.
This undertaking took place a short time later in Oberpfaffenhofen.
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| Martin Dippel, Walter Maurer,
Hermann Bauer |
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Hermann Bauer,
P.C.C. (Project leader), Walter
Maurer (Art&Design Works (Dachau),
Martin Dippel, smartart (Dortmund)
and Heller (Berlin) worked as a team to design
the detailed process that was necessary to guarantee the reproducibility
of the logo.
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| The board is prepared... |
...and the text template
is applied |
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| The yellow area is pre-lacquered in white. |
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| The yellow fading is sprayed.. |
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| The red border is
sprayed. |
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| The blue 'cloud'
is sprayed. |
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| Clearcoat... |
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| ...finished.
Now only the paper needs to be removed. |
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Armin Moser, Maintenance Manager and Miles
Perkins from Future Brand (the English
agency that designed the logo) were responsible for the inspection.
They rated the results ‘very good’ and this meant that
we could start working on the first plane.
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| A.Moser & H.Bauer |
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| the finished sample |
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The first plane was sprayed in Hamburg at ’Lufthansa-Technik’
in November 2003. Walter Maurer and Martin
Dippel were the artists who were asked to undertake this
task in one of the most modern paint shops garages.
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| The first plane in the garage in
Hamburg. |
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| Logo-area - pre-lacquered
white. |
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| ...is affixed to the pre-lacquered
area … |
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| The text template... |
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| ... then the plane is covered.
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Timing is a particularly important
factor when painting planes. Lay days are very expensive and detailed
coordination with the paint shop is necessary. Both parties were
given a target of 1.5 days. |
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| Positioning of the text is checked. |
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| The blue background
is painted… |
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| .…then the yellow area is
sprayed. |
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| M. Dippel, H. Bauer,
W. Maurer |
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| Hermann Bauer supports the process
from a distance. |
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| Clearcoat is applied regularly
in order to achieve good fadings. |
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| The last details... |
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| Finished logo before clearcoating |
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In order to avoid any delay in
timing, we worked throughout the night. Everything was completed
on time to the complete satisfaction of the Thomas Cook teams. We
sprayed more planes in other locations, for example in Peking.
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M. Dippel &
W. Maurer
after the job was done. |
The finished logo on the plane. |
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