Smartart

Beach Sport Centre

Project: ’Beach sport centre’-Berlin,

Wall paintings & advertising illustrations

on inner and outside walls

In spring 2002, 3 students from Berlin, Erik Deutschmann, Stephan Eckardt and Olaf König, began building a beach sports hall, similar to one that is located in Witten-Heven (Indoor Beachsport Centre Witten).

Inside view of the Indoor Beachsport Centre Witten

After having gained from some experience in an outdoor venue, they wanted to build their own centre. They had looked at the hall and studied the concept of the centre in Witten with the support of its manager Patrick Temmermann and were impressed by the wall paintings produced by smartart which contributes considerably to the atmosphere of the centre.

To be on the safe side they contracted the artists from Dortmund. Like in Witten, the long interior wall was to be designed with a South Sea look for the players to look at.

Long wall with South Sea Wall Painting

We had to work to a tight schedule as the sand was being delivered to the centre three weeks after work began which would have made it impossible to move around with the available equipment.
While we were working, it was decided to spray the logo on the outside top wall. They also wanted the wording ‘Indoor Beachsport Centre’ applied to the long outside wall. Shortly after the centre was opened, the first companies showed interest in renting wall space for advertising.
All these sponsors wanted their advertising to be integrated into the existing wall paintings. This way, everybody was satisfied. The picture was not disturbed by advertising, but rather the advertising fitted into the picture and was well received.

Overall inside view

The first sponsors were the sports centre supplier ’Erhardt Sport’, the mineral water company ’Spreequell’ from Berlin and the radio channel ’Radio Eins’ from Berlin.


Logo, radio channel	Logo & Graphic, supplier	advertising illustration, mineral water firm	mineral water bottle

The next sponsors to come along were the Beck’s brewery and the mobile phone accessory firm ’Jim Thomson’.


	Workers on the ramp		View of the corner, advertising illustration – Beck’s


	Working on the fine details, Jim Thomson logo		Wall painting, Jim Thomson

The working conditions had changed as the sports centre had opened. Therefore, we couldn’t work at peak hours and some night shifts were necessary. An additional challenge was moving the hydraulic ramp around in the sand.
This problem was soon solved using some sturdy boards. The managers still found more areas of wall that they wanted to beautify. So far, we had mainly worked on the inside wall and now we started working outside. Here was a strand bar which needed the bare walls covering up.

1		1
	Close-up, Strand bar


	Outside and top wall with wall paintings

The next step was the sauna. Our next task was a special party room for events. The landscaping continued here with the same theme.

Party room with South Sea wall painting



Wall painting with jungle theme, party room		Wall painting, party room, outside

Almost all the rooms have now been painted, but the next centre is already lined up …